![]() ![]() More consumers are also being more proactive in their pursuit of adopting a more sustainable lifestyle, whether by choosing brands that have ethical or environmentally sustainable practices and values, or by no longer purchasing certain products because they have concerns around the brand's ethical or sustainability practices or values. This could, in part, be driven by current inflationary pressures that are making people reduce their overall expenditure on grocery and transport. Compared with 2021, consumers have significantly increased their focus on buying just what they need (+20 points), on reducing their meat consumption (+9 points) and on opting for low carbon emission modes of transport (+11 points). With economic uncertainty continuing, the question remains: will these behavioural changes become permanent? Scroll down to explore the findings in more detail or jump straight to the key findings What actions are consumers taking to lead a more sustainable lifestyle? There is a sharp increase in the number of people who have adopted a more sustainable lifestyle in the last 12 months. In 2022, our research indicates that with fewer choices and opportunities due to the impact of inflation and supply chain disruptions, consumers are finding more 'innovative' ways to spend less, for example by adopting a more sustainable lifestyle and choosing goods that are more durable or that can be reused or repaired easily. We carried out the first survey in March 2020, before the worst of the COVID-19 pandemic, and on conducting the survey again in March 2021 the results showed that while consumers adopted more sustainable lifestyles during the pandemic, for example by shopping more locally and/or more seasonally, this was due more to the impact of COVID-19 rather than a conscious choice to adopt a more sustainable lifestyle. However more needs to be done to give consumers greater access to information and offer better affordability and availability of sustainable options. This is the third year Deloitte has conducted a survey into consumer attitudes and behaviours around sustainability, and over that period our research shows that consumers are increasingly making conscious decisions with sustainability and the environment in mind. ![]()
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